Google Ads that are measured by enquiries, not clicks

Why Google Ads can work well for local and service businesses

When someone searches “AC repair in Gurugram” or “CA for GST filing in Delhi”, they are usually ready to call or buy. Google Ads puts your business in front of those people at that moment. You pay only when someone clicks, and you can start, pause or change your budget any time.

The catch is that Google Ads can burn money quickly if it is set up carelessly. Wrong keywords, broad targeting and no tracking are the usual reasons businesses say “ads do not work for us”. Our focus is on avoiding those mistakes.

How we manage your Google Ads

Account audit or a clean start

If you already run ads, we review your account: which keywords waste money, which campaigns bring calls, what your conversion tracking actually measures. If you are new, we build a fresh structure in your own Google Ads account.

Keyword research and negative keywords

We choose keywords that match buying intent and add negative keywords to block irrelevant searches such as “jobs”, “free” or “course”. This one step often saves a large part of a wasted budget.

Ad copy that sounds like a business, not a billboard

We write clear headlines and descriptions that match what people searched for, with extensions for calls, locations and key services.

Tracking what matters

We set up conversion tracking for form submissions, phone calls and WhatsApp clicks, so you can see which keywords bring real enquiries, not just clicks. Without this, optimisation is guesswork.

Landing pages

Ads work best when they lead to a page built for that offer. We review where your ads land and, when needed, build a focused landing page.

Weekly optimisation, monthly report

We check search terms, pause what is not working, adjust bids and test new ad copy every week. Each month you get a report showing spend, enquiries and cost per enquiry in plain language.

Campaign types we use

• Search campaigns: text ads for people actively searching. The best starting point for most businesses.
• Call campaigns and call extensions: useful when you want phone calls from mobile users.
• Performance Max: an automated format that can help once you have good tracking and enough data.
• Display and YouTube remarketing: to remind people who already visited your website.
• Local campaigns: for businesses that want walk-ins and calls from a specific area.

Budget: who pays what

Your ad budget is paid directly to Google from your own account. Our fee is for setup and management and is separate. We suggest a starting budget after looking at the cost of keywords in your industry and city. We would rather start modestly, learn what works and then scale than spend a large budget on guesses.

Google Ads or Meta Ads?

Google reaches people who are already searching. Facebook and Instagram reach people who may not have thought about you yet. Which one comes first depends on what you sell. Our post on Google Ads vs Meta Ads for small businesses in India explains how to choose, and our Meta Ads service covers the other side.

Our promises

• The Google Ads account stays in your name with your billing.
• You see where every rupee goes.
• We do not promise a fixed number of leads. We promise careful work and honest reporting.